"It's not a brand, it's a feeling."
This brand has kNow Name. It's fluid and constantly evolving.
SEASON 1-3: TEN STACKS
The first iteration of the brand was TEN STACKS founded in May of 2018. It originated from a sketch I made before going to law school that was an X interlaced with a heart. The punchline was "Keep your heart Ten Stacks," which to me meant to keep your heart full or to keep it real. It was a play on Andre 3000's verse in "International Player's Anthem." Every time I put on the logo it was a reminder to do that.
SEASON 4: VÉRITÉ (UNRELEASED)
VÉRITÉ is the next season. A two-part endeavor that includes clothing label and an online publication.
In French, VÉRITÉ literally means truth and that is exactly what we strive to share with our audience. The good, the bad and the ugly. Still growing...
SEASON 5: FOLLOW THE PALMS
Palm Tree Photography & Quotes